...while being totally lazy. This environmental stuff is a piece of cake, so I'm going to start listing lazy ways to save the planet. Go out and replace your light bulbs with those fancy fluorescent bulbs. This requires shockingly little exertion (especially since Jenn just tricked us out with a ton of them and I didn't do anything at all). They use way less power, cut your power bill, last for years and years, and your friends will be totally impressed and intimidated by you when they see those light bulbs at your parties. In fact they'll go out and get their own too just to keep up with you. That's how hip you'll be if you do this. OK, I'll dole out more of these great ideas later.
SO - Want pure water? Well this guy uses all of the standard gimmicks to claim that he's the only person on this earth who knows how to purify water. It's exceptionally fraudulent: worse than the usual junk. From his silly technobabble, I'm guessing it's both a still and an ozonator, but probably not very good at either. Let's look at this briefly:
1. Quack sites always begin by discrediting legitimate science, and also by invoking some sort of conspiracy theory. Let's see here. He convincingly says that "[scientist's] purest water cannot kill pathogens". Duh. Water can not and does not kill pathogens. Water is water. Ho-Hum. It's not an antibiotic. It's water. Yet what a great line - he uses a mindless and trivial statement of the obvious to take a jab at scientists. This is a little refreshing actually - often these sites take the approach of claiming scientists are trying to hide something. Hmmm, now where's the conspiracy? I see it in a few places like "Regulators are learning from us.". OK, so he's taking the approach of, "hey I've saved the world but my genius is being suppressed".
2. It's the bogus medical claims that take this from funny to serious. Take for example, "Their water can not even kill pathogens, ours does!" and it goes on to explain his water only kills the bad ones and is "better than chlorine". This sounds vaguely like ozone, but then he starts throwing out names of scary diseases like AIDS and diabetes and hopes we'll jump to conclusions. Of course there's the disclaimer, "This information...is not intended to diagnose, treat, cure or prevent disease". Then why did the web site prominently mention diseases or include a supposed testimonial of a cancer patient? Giving anybody with a serious illness false hope over quackery should be criminal.
3. Sneaking in conventional science. The irony is that he claims his contraption generates ozone to purify the water, not exactly rocket science. So if you feel strongly about it just get an ozone purifier from a reputable dealer. While ozone is great up in the stratosphere, it's a bad idea down here in the air we breathe, not exactly environmental. After a quick look, I can't find any official/authoritative position on using these things in closed spaces but, for the record, I wouldn't.
4. Sneaking in the junk science. They can never resist and this gem is no exception. Yep, they've changed the bond angle in water from 104 degrees to 114 degrees. Pour me a glass!